Grey Hair is Having its Moment – and People (of All Ages) are Loving It!

Celebrities like Kylie Jenner and Kelly Osbourne have dyed their hair grey in the past but recently, more and more people are hopping on the grey hair dye train. “Mushroom blonde” (a glossy greige shade) has skyrocketed on Pinterest, with the search site noticing a 308% spike in users looking for the shade (the biggest of any other hair shade this year). 

What started as a popular hair colour on Pinterest grew to be one of the most sought-after beauty trends on Instagram and the grey hair trend is now stronger than ever, with over 10,000 people in the UK alone searching for ‘grey hair dye’ each month!

Cool grey looks like it’s going to be the colour of the summer and people are either embracing their natural greying hair or choosing grey hair dye to stay ahead of the trend pack. So sleek, so shiny, so sexy – and we have to say, we love it! 

Owning Those Natural Silvery Strands 

Many people are shy of showing off their first grey hairs and attempt to cover them up with permanent dyes. Whether salt & pepper-y, silvery or ashen, your natural shade of grey may be both chic and flattering so why not try to let yourself go au naturale? Even aside from it being the hottest hair colour of the season, showing off your silver locks with pride and magnificence can be incredibly empowering! 

Caring for Grey Hair

If embracing your natural grey hair then it’s important to remember that grey hair can seem coarser because when you have grey hair the oil glands in the scalp produce less sebum, which will result in drier and tougher, textured hair.  With age, hair loses density, shine and pigment—and is thus more fragile and sensitive to the sun’s rays – so it’s crucial that you properly care for and protect your grey hair to ensure that it stays glossy and strong. 
White and grey hair is also more likely to oxidise, which sometimes leads to a yellowing effect which can make it look tarnished.

Because of these traits of naturally grey hair, it’s necessary to add moisture to your hair care routine through a deep conditioner, a shampoo, or your styling products. Here at David & David we use Keune Silver Saviour shampoo which cancels out any yellow tones keeping your greys on the cool/white side. The powerful purple pigments tone and cool, provitamin B5 softens and plumps, and wheat proteins strengthen and thicken to make sure that your natural grey hair stays silvery and shines bright. This grey shampoo and conditioner range by Keune also works great after a lightening/blonde hair dye treatment to keep your colour looking bright. 

Rocking the Dyed Grey Hair Trend

Grey hair isn’t always earned by having a full and active life – lots of fashionistas are choosing to dye their hair grey to make a hot style statement for the summer. The juxtaposition of a young face with ‘old’ hair makes a striking and fun look for men and women alike! Just search the hashtag #grannyhair and you’ll see what we mean…

Unless you have a naturally light-blond hair colour, going grey means bleaching your hair to strip out the colour before dyeing your hair. Bleaching your hair means there’s a potential for some breakage and damage, so we recommend using an Olaplex treatment which nourishes each individual hair strand and permanently rebuilds the damaged disulphide bonds in your hair that are broken during chemical processes. If you’re looking for more fashion-forward effect,why not choose a grey root gloss but leave the ends lighter and brighter- the grey version of the ‘ombre’.  

Dyeing your hair grey to embrace the current trend of the season can give you a really fresh update for summer and make you look utterly fabulous. From silver blondes to shimmering greys, metallic hair hues that will convince you to reach for that silver hair dye and embrace your inner Daenerys Targaryen.

Take a look at these grey hairstyles making silvery waves this summer and let us know your favourites. Will you be inspired to go grey this season!?

olaplex hair treatment in plymouth

The Secret is Out! What is Olaplex and Why Do You Need it in Your Life?


If you haven’t heard of Olaplex treatments, pull up a chair and listen very carefully because this is a hair industry secret you (and your hair) can’t afford to miss. Olaplex is a miracle. OK perhaps it’s not quite the ‘turning water into wine’ scale of miracle, but it certainly comes very close! Those who have used it will know its revolutionary powers and how it can bring back to life even the most lifeless of hair. Olaplex is a treatment loved by professional hero salons and beauty fans the world over – we’ve been using it for a while here at David and David, but for those who haven’t experienced the wondrous results yet, read on…

olaplex salons in plymouth

What is Olaplex?

Olaplex is a hair care treatment system which actually re-builds broken bonds in the hair, returning your hair to the lustrous, full and healthy hair you were born with. When using Olaplex, all thermal, mechanical and chemical damage is reversed and broken ends are fixed. Olaplex works on a molecular level to ensure that your hair is ‘fixed’ from the inside which makes it look (and feel) incredible. Olaplex is formulated with a patented bond-building chemistry to strengthen hair, hydrate, boost shine and reduce frizz. It is free from sulphates, parabens, gluten and is also vegan-friendly. The good news for our lovely curly clients is that Olaplex is also curly girl method-friendly! This ground-breaking technology can be applied while colouring right at the foil stage to allow the achievement of lighter blondes without breakage. It protects the hair bonds and so removes the risk of damaging the hair which colourists previously feared with dramatic chemical colour changes!

How Does Olaplex Work?

If you have had lots of chemical treatments over the years or haven’t looked after your hair quite as well as you could have, the result could be frizzy, difficult to manage and dry hair. Olaplex works differently than other conditioning treatments… in fact it doesn’t even use the over-used phrase ‘conditioning treatment’. All too often ‘conditioning treatments’ merely coat the hair strands with a silicone coating which is like putting a fake plastic seal on the hair. It doesn’t actually mend or fix the problem. Olaplex nourishes each individual hair strand and permanently rebuilds the damaged disulphide bonds in your hair that are broken during chemical processes. It’s like ‘resetting’ your hair after years of damage – giving your hair a new lease of life and rebuilding the strength, structure and integrity of your hair. It’s an absolute god send for clients wanting a radical colour change. Do you want black to platinum in one session? With Olaplex- no problem!how does olaplex work

THE Five Stages of Olaplex

The first two steps of the Olaplex treatment system must happen in an Olaplex-approved salon. David & David is one of only 3 hair salons in Plymouth who are qualified to use this revolutionary hair treatment system, and we are fully-trained to professionally deliver the Olaplex technology to lovely clients looking to improve their hair health. Here are the five stages of Olaplex in a nutshell…


1) Olaplex Number 1:

The first stage is the Olaplex bond multiplier which can be used as a stand-alone treatment or mixed with colour and put straight onto your hair in the foils. This concentrated first salon step rebuilds broken disulfide bonds and begins the process of preventing damage and repairing hair.

2) Olaplex Number 2:

After number 1, the bond perfector is then put on after the colour is rinsed out. Number 2 is left on for 10-15 minutes to really allow it the time to work its magic and fix all of those broken bonds resulting in the strongest, shiniest, and healthiest hair possible.

3) Olaplex Number 3:

The third stage is done at home- the hair perfector is a take-home treatment which is recommended to use once a week. Number 3 is best applied prior to your shampoo and conditioner and left on for 10 minutes at the very least (but up to 30 minutes if you can!). The longer you can leave it the better (Kim Kardashian swears by sleeping in hers overnight).

4) Olaplex Number 4:

The Olaplex bond maintenance shampoo can replace your regular shampoo and will help to hydrate, strengthen and topping up your hair care at every wash. Designed for all hair types, Olaplex shampoo is formulated without sulfates and parabens and is colour safe. Thanks to the coconut-oil derived surfactant in the shampoo, it’s super bubbly and a little goes a long way.

5) Olaplex Number 5:

There is also a bond maintenance conditioner which is the final step in your Olaplex hair care treatment. It can be left on for up to three minutes before rinsing and enjoying the hydrated smooth hair you’ve always dreamed of.


The bad news is that Olaplex number 4 and number 5 aren’t available in Plymouth… YET! However the good news is that David & David is going to be one of the first Olaplex salons in the South West to be receiving the revolutionary final two stages of the Olaplex hair treatment system so stay tuned on Facebook and Instagram to hear when we’re up and running with it (hopefully this week!). Of course, we currently sell Olaplex number 3 in the salon already (£32 for 100ml) so be sure to grab a bottle after your next visit to Plymouth’s favourite hair salon!

If you would like an Olaplex treatment during your next hair appointment then we deliver stages 1 and 2 for £20 (this will be on top of the price for your cut/colour)- just let us know when you make your appointment so that we can allocate the extra time needed for a miraculous Olaplex treatment!

If you have any questions about the Olaplex treatment system just get in touch and we’ll be only too happy to help.  We can’t wait to welcome you to the salon and show you just how fabulous your hair can look and feel!

olaplex hair treatment in plymouth

Official Provider of Olaplex Treatments in the South West

Caring for Fine Hair

6 Tricks People with Fine Hair Should Know…

Some refer to fine hair as ‘thin’, but here at David & David we think that fine hair is just that… fine! Delicate and precious, fine hair is like a fine wine which needs to be carefully balanced and looked after in order to bring out its best.

Fine hair is hair in which the diameter of each individual strand is fine, it doesn’t refer to the actual number of hairs on your scalp; you can have fine hair but lots of it. This often gives the illusion of it being thicker than it actually is! If your hair often looks flat or lack-lustre, perhaps you have fine hair that is in need of a boost. Here we explore 6 hints and tricks which people with fine hair should know to maximise the beautiful hair they were born with:

How to Look After YOUR Fine Hair

Wash Fine Hair Frequently

Those with fine hair often complain that their hair looks ‘greasy’. This is because each hair on the head has an oil gland attached which makes fine hair have the tendency to become oily and limp quickly. For this reason (and in direct contrast to advice we give our curly-haired clients), we advise fine haired people wash their hair often (every day or every other day) to ensure that your hair isn’t weighed down unnecessarily by their hair’s natural oil production. Here in the salon we use Energising shampoo by Keune which works amazingly to revitalise and cleanse fine hair.  It contains Biotine and Red Ginseng which stimulate the blood circulation, helping to strengthen the hair which results in shine and volume.

Don’t Use Conditioner on Your Roots

Conditioner is used to improve the texture of hair and moisturise the cuticle so strands are soft and glossy so it can help minimise frizz in those with fine hair. However, because fine hair is so lightweight if you use a heavy conditioner it can weigh fine hair down making it seem flat and lifeless.  Choose a conditioner which is silicone (and oil) free to make the most of your fine hair and use it sparingly. If you have long fine hair then only apply it to the ends and no higher than the nape of your neck, your hair will look fuller as a result.

caring for fine hair

A Good Blow-Dry Works Wonders

Fine haired clients are often wow-ed by the volume and vitality we can create on their fine hair here in the salon. The art of the blow dry is something we pride ourselves on here at David & David, and we take care to ensure that stylists and apprentices alike hone their skills and that they practice practice practice until they are executing the perfect blow dry. A good blow-dry can breathe new life into fine hair and give it the va-va-voom you are looking for so book yourself in for a professional blow dry if you want a professional job done! When styling at home make sure that you use a good quality round brush and blow dry your hair upside down to create volume. For extra boost you could even try heated rollers. Just never let your hair dry naturally as it will result in a flat and lacklustre ‘do adorned with frizz!

Minimise Static

Fine hair has a tendency to become “static” (especially in winter), meaning that it easily becomes charged with electricity which makes it flyaway and unmanageable. If you have a plastic comb or a hair brush – throw them away at once! Plastic is non-conductive (aka will make your hair much more static) so instead, opt for a natural wooden or metal comb.  These substances are conductive and so will get rid of static. One of the reasons that your hair is conducting an electric charge is that it’s dehydrated so make sure that you keep it moisturised with a light conditioner (and ensure you keep yourself hydrated with plenty of water too). Ionic hair dryers can help eliminate static by emitting negative ions to help separate water molecules- this helps to reduce heat damage that could dry out your strands and increase staticity.

Top Tip! If experiencing static whilst out and about, simply spray your metal comb with hairspray and comb from root to tip. The hairspray will help to tame any flyaways.

fine flyaway hair

Use Products Specially Formulated for Fine Hair

There are all sorts of products out there which can help to maximise fine hair. Here in the salon we favour Keune So Pure products as they are sulfate- and paraben-free and vegan friendly. We believe them to be the best for you and your hair (not forgetting how amazing the real essential oils smell when you’re using them!). Texturising sprays such as Keune Salt Mist work to boost fine hair, as does the Keune Thickening Cream which gives your hair a bold appearance with its ultra-volumizing power. Just make sure that fine hair products are used sparingly so that they don’t weigh down lightweight hair.


If you really don’t like your fine hair, then our stylist Toni specialises in using hair extensions as a way of plumping out fine hair and making it seem thicker and more lustrous. Toni uses Beauty Works which are the UK’s number one brand for top quality, professional, 100% natural hair extensions. Using a super thin silk structure, each strand of hair is bonded together on a mesh weft that actually mimics the natural re-growth of the hair’s root, creating transformations which are virtually undetectable. At the scalp the lightweight, one-of-a-kind weft allows users to experience voluminous, silky, beautiful hair. Simply clip-in at the root and apply these fast fuss-free wefts within minutes to restore volume and add luxurious length to fine hair and hair needing a boost.

So there we have it, our guide to looking after your fine hair and cultivating it to become the hair you always dreamed of. For specialist advice or a free consultation please get in touch with one of our talented stylists in Plymouth who will be only too happy to assist in making you look (and feel) fabulous!