cruelty free hair salon plymouth

Why Should you Choose a Cruelty-Free Hair Salon in Plymouth?

If you’re one of the many people who’ve decided that this is the year to commit to a kinder outlook by adopting a vegetarian/vegan diet and aiming to live as responsibly as possible, then get ready to take the next step. Here at David and David we are proud to be the leading cruelty-free hair salon in Plymouth.

Vegan beauty has begun to dominate our bathroom shelves and ethical brands are taking over our makeup bags, so why shouldn’t that extend to our hair styling and colouring too? At David & David we are proud to use products which not only make our clients look and feel fabulous, but which are cruelty-free and use the purest ingredients which are gentle on the planet.

David & David is committed to making you feel good, both inside and out. Our creative director Jonathan has been a vegan and animal lover for many years, so being cruelty-free and ethical is a crucially important aspect of our salon ethos which we strive to maintain across the whole business.

Our discerning clients can rest assured that when they choose David & David, they are choosing the very best ethical, cruelty-free hair salon in Plymouth that genuinely cares about its impact on the world around us.

Cruelty-Free Hair Care with Keune

After careful product research we have chosen to use Keune professional hair products here in the salon – not only because they produce incredible results, but also because all of their products are vegan and plant-derived. The company prides itself on upholding good ethical and moral standards, and Keune never uses ingredients which have been tested on animals as animal welfare is a priority.

Guilt-Free Indulgence with Keune Hair Colour

The Keune colour range we use for hair colouring offers a vegan-friendly, environmentally conscious option to those who want to experience the joy and beauty of coloured hair without harming the planet. The entire range is ammonia- and paraben-free. Worlds away from the pungent chemicals of times past, essential jasmine and sandalwood oils ensure a spa-like, aromatic experience for optimal bliss and relaxation during the treatment. Keune shades are enriched with certified organic argan oil, making the formulas extremely gentle and even nourishing. Argan oil is rich in vitamin A and E, which protect the hair from external influences. The coconut base protects the scalp from staining while added phytokeratin, a plant-derived ingredient with natural keratin.

Better for you, better for the planet. Naturally…

Naturally Cruelty-Free Boucleme

A fairly recent addition to our arsenal of cruelty-free professional hair care products is the Boucleme range of shampoos, conditioners and styling creams. The entire Boucleme range contains 0% sulphates, silicones, mineral oils, petroleum, propylene glycol, PEGs, parabens, and artificial fragrances and colours. It’s as natural as it comes.

Boucleme is specially formulated for curly hair and is an extremely popular range for our numerous clients who follow the curly girl method as they are paraben and sulphate free. Curly hair is drier and more fragile than other hair types, it requires nourishing and penetrating ingredients to help hydrate and strengthen the cuticle from the inside out. Boucleme restores moisture and gives nutrition to lacklustre hair, reviving it from the inside out (naturally).

Boucleme not only makes incredibly effective natural chemical-free hair products, but the UK company cares passionately about the planet and about sustainability. They ensure that they only use ingredients which come from UK farmers who are paid fairly. All the packaging is recyclable and the ingredients are biodegradable, meaning that Boucleme is as safe for the environment as it is for your body. Boucleme test their natural products on real curls, never on animals, and work with a panel of testers with different curl issues to get the amazing results for which they are renowned.

We adore Boucleme and so do our clients; we are always needing to order more to keep up with demand! For every 300ml bottle you buy, Boucleme plant a tree so why not give it a try next time you’re in Plymouth’s favourite cruelty-free salon?

Moroccanoil Hair Products

We choose Moroccanoil shampoos, conditioners and styling products to use in our salon because people love the incredible results it brings about. Moroccanoil’s nutrient-rich, antioxidant infused formulas are made with the highest quality, authentic ingredients, creating long-lasting smoothness, increased manageability and boosts shine, all whilst being cruelty-free. Moroccanoil is wholeheartedly committed to never testing on animals, and it  never asks third parties to conduct animal testing on its behalf either. The brand actively supports animal protection organisations such as The Humane Society in support of their commitment to animal rights. For this reason, we love Moroccanoil here at David and David and so do our loyal clients who expect cruelty-free when they visit Plymouth’s favourite hair salon.


The miracle-worker they call Olaplex is free from sulphates, parabens, gluten and is vegan-friendly. Here at Plymouth’s favourite cruelty-free salon we love Olaplex, so much so that we wrote a blog about it (see here). Since its inception Olaplex has been built upon a foundation of health and integrity, it is ethically made and never tested on animals.The whole Olaplex range is free from parabens, phthalates, colorants, 1,4 dioxanes, formaldehyde, methylisothiazolinone, toluene, triclosan, SLS, SLES or ALS. Olaplex is also free of silicone, sulfates, peroxide, gluten, soy, and dairy. And it doesn’t get purer than that!

So Why Choose a Cruelty-Free Hair Salon in Plymouth?

Being a leading cruelty-free salon in Plymouth is very important to us
and we’ve noticed that our discerning clientele are more conscious and responsible than ever before. Because of our passion and dedication towards being a responsible salon, we see clients coming to us from far and wide. Perhaps then, the question shouldn’t be ‘why’, but ask yourself why wouldn’t you choose a cruelty-free salon in Plymouth?

If you’d like to book your next hair appointment at the leading cruelty-free salon in Plymouth then please get in touch. We can’t wait to offer you a warm David & David welcome…

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